The world of marketing and advertisement is tough as nails and those who are not prepared to butt heads with other companies are sure to get dominated. There are a ton of practices when it comes to the world of marketing but the one that stands out among the rest is with the use of videos.
Everyone these days are usually hooked into their mobile devices. And what could be a better way to reach your target market than by video ads. Today, people like to watch videos than reading because reading can be time-consuming at times. On the other hand, watching videos does not require much attention yet viewers can get your video’s main idea right away by using other senses such as the sense of hearing.
Also, by video advertising, you can catch the attention of your market with just visuals unlike in written advertisements. In writing advertisements, you have to be really good in writing to catch the interest of your readers. But in video marketing, you can just give them tip-top graphic effects at the beginning of your video and you are good to go.
On top of that, advertising through video would gain you much more audience because videos are very searchable. In fact, statistics show that Youtube is the second-largest search engine. Meaning, videos posted on the site rank high in Google results.
Also, one of the pros that videos can do for you is that they mainly entertain. People, of course, always want to be entertained. This is what a video does and with this, more and more people are likely to click on your video.
Not only that. With your video, you can also educate them about your service or product in just a few seconds. As a matter of fact, statistics also show that more than half of the percentage of the consumers are willing to spend not less than two minutes watching a video that tells them about the product that they are planning to buy.
You can also convey your message through your video in different ways. You can try different graphic effects or get help from various personalities to endorse your product or service to make your video even more persuading.
Also, consumers love it when they see sample results of a product or service. With this, you can easily inform them about what you and your product or service can do to make them convinced.
With video marketing, you can get to have real-time results as well, thanks to analytics. With this, you can easily track and determine which one works and which does not. People can also comment on your videos. That being said, people can see others’ feedback. This can be good and bad, though. If people liked your service or product, they can freely say it through the comment section and everyone who watches your video can see it; thus, many might be convinced as well. However, since anyone can see your consumers’ comments, once you receive a negative feedback, then it might put you in an unfavorable situation.